When there is meaning in design? Two dimensions of the practice of designing (communication) Cover Image

When there is meaning in design? Two dimensions of the practice of designing (communication)
When there is meaning in design? Two dimensions of the practice of designing (communication)

Author(s): Mariusz Wszołek
Subject(s): Language and Literature Studies, Communication studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: design; disruption; sustainable design; communication; irritation of the system

Summary/Abstract: John Thackara emphasised that 80% of the negative impact on the natural environment has its origin in design and the randomness of its application. Considering the entirety of design practices, one would have a hard time disputing this. In contemporary times, design understood as design practices has assumed a servile role in relation to big corporations. One can observe the consequences of such practices in real time: social exclusion, the lack of design consideration or consideration of end users, the failure of branding, and the polarisation of entire societies – these are only some dimensions of the current applications of design (including graphic design). Instead of the current applications, we need a change in the paradigm of both the theory of design and practical applications. Design needs a new code of application which would not only look good in social media, but would also be a clear point of reference in the design practice.

  • Issue Year: 58/2020
  • Issue No: 3
  • Page Range: 237-248
  • Page Count: 12
  • Language: English