Wizualna analiza dyskursu na Instagramie – możliwości i ograniczenia
Visual Discourse Analysis on Instagram: Possibilities and Limitations

Summary/Abstract: The article discusses the challenges that discourse researchers are facing with regard to new media. The author presents the characteristics of Instagram as a communication space as well as the use of Instagram in the political discourse. Based on previous research and the example of the analysis of the European presidents’ profiles, the greatest difficulties in researching this social platform have been identified, namely: the inseparability of the image and text, the need to take into account the broad technological and cultural context, and the resultant need for an interdisciplinary approach.

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