Икономика на преживяванията: спортният бранд и телевизията
Experience Economy: Sports Brand and Television
Author(s): Maria MarinovaSubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: Experience economy; brand; TV; sport
Summary/Abstract: The main focus of the article is the „La Liga Santander” sports brand. The author examines how this particular brand takes the form of a performance in TV (sports channels), and how it achieves this through Experience economy. The text analyzes various instances of TV channels that display what their brand history and traditions are, and how the brand has earned people’s loyalty.
Journal: Медии и комуникации на 21. век
- Issue Year: 4/2020
- Issue No: 1
- Page Range: 82-87
- Page Count: 6
- Language: Bulgarian