Музеят и срещата с публиката в епохата на Интернет. Социалните медии като споделено място за диалог
The Museum and the Encounter with the Audience in the Information Age. Social Media as a Shared Space for Dialogue

Summary/Abstract: The following paper deals with the manner in which the contemporary museum abides in the age of digital technologies. How it performs in an increasingly prevailing digital reality, which opens to the museum institution new opportunities for engagement with the public. The measures taken by the museums are aimed precisely at organizing and controlling this digital environment. This includes the addition of new exhibition space – in this case, the virtual, as well as the development of new skills by the museum specialists – working with social media, technological know-how and strategies for their application. The article focuses on the digital development strategy of the Museum of Modern Art as an example of the institutions’ accession to the digital play and the new reality. Through the prism of a few key terms such as accessibility, participation and interaction we can determine the actual appliance of new media and technologies in the museum.

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