Университетски практики за създаване на студентски подкаст
University practices for podcast production

Summary/Abstract: The study aims to identify university practices for creating a student podcast. The hypothesis is that there is a paradigm shift, but not a rejection, regarding the first steps of students in journalism and they rather attempt producing podcasts than creating a newspaper. The knowledge for creating print media products is upgraded through all media elements and digital communication strategies. This results in a real multimedia practice consisting of generating ideas, teamwork, script writing, editing, recording, publishing in online platforms and social media promotion. Empirical material has been collected from American, Australian, Western European, and Bulgarian universities. The case studies seek to discover the reasons for the increased interest in podcasts as a modern audio format. The study aims to outline the main characteristics of a successful student podcast and to examine the tendencies for production and listening to podcasts among the younger audience.

• Details
• Contents