TRANSPORT CRISIS MANAGEMENT AND MEDIA CONTACT Cover Image

TRANSPORT CRISIS MANAGEMENT AND MEDIA CONTACT
TRANSPORT CRISIS MANAGEMENT AND MEDIA CONTACT

Author(s): Svetla Tzvetkova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Transport / Logistics
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: identifying and controlling transport crises; media contact;

Summary/Abstract: Transport crises can emerge from multiple and quite varied sources. Some could arise from natural phenomena, while others could result from lapses in the organization of the activity or the poor condition of the rolling stock, as well as criminal deeds, negligence or ill-intentioned human actions. The paper draws attention to the main stages of transport crisis management and provides guidelines and recommendations for said management. The paper also focuses on the key role and communicative skills of crisis managers for the effective management of crisis situations, especially getting them under control and maintaining the good image of transport enterprises.

  • Issue Year: 17/2020
  • Issue No: 2
  • Page Range: 84-95
  • Page Count: 12
  • Language: English