Promoting Urban Digital Culture through Metaphoric Representations
Promoting Urban Digital Culture through Metaphoric Representations
Author(s): Gabriela AndrioaiSubject(s): Language studies, Language and Literature Studies, Education, Foreign languages learning, Theoretical Linguistics, Applied Linguistics, Semantics, Cognitive linguistics
Published by: Editura Alma Mater
Keywords: conceptual metaphor; source domain; target domain; metaphoric representation; mapping; digital culture; urbanization;
Summary/Abstract: Urbanization gradually generated new needs and resources which, in their turn, led to a significant increase in technological innovation. As a consequence, digital transformations marked a radical change in the way people rethink and reorganize today’s society. Such transformations have not only shaped our lives but also influenced our cognitive status. We intuitively conceive and develop new concepts on the basis of metaphor. As a means of cognition, metaphors help us conceptualize things. The visual representations of what we perceive play a very important role in the way we conceptualize one mental domain in terms of another. By linking language to thinking and visual images, cognitive metaphor theory opens up the possibility for metaphor to serve as a vital methodological tool in investigating metaphoric representations.
Journal: Cultural Perspectives - Journal for Literary and British Cultural Studies in Romania
- Issue Year: 2020
- Issue No: 25
- Language: English
- Content File-PDF