ISTRAŽIVANJE STAVOVA STUDENATA O KORIŠTENJU INTERNET BANKARSTVA
RESEARCH OF STUDENTS' ATTITUDES TOWARD THE USE OF INTERNET BANKING
Author(s): Nenad Brkić, Suzana NikačevićSubject(s): Financial Markets, ICT Information and Communications Technologies
Published by: Visoka škola “CEPS – Centar za poslovne studije” Kiseljak
Keywords: internet banking; electronic business; banking services marketing; student; TAM model;
Summary/Abstract: With the development of information technologies electronic banking is becoming of growing importance in the world. Banks have recognized the possibilities of internet banking as one of the distribution channels, and its use brings numerous benefits for both banks and customers. It is very important for banks to identify the factors that influence the intention to use internet banking. Therefore, the main goal of this research is to investigate the factors that influence students' attitudes about the intention to use Internet banking within the extended technology acceptance model (TAM). By surveying 150 respondents using an online survey, primary data were collected and analyzed in the SPSS software. The obtained results of the conducted empirical research show that students' intentions to use internet banking mostly depend on ease of use and least on perceived security. The results confirm the set hypotheses and expand the existing scientific knowledge on the impact of factors on students' intentions to use Internet banking services.
Journal: Društvena i tehnička istraživanja
- Issue Year: 2020
- Issue No: 1
- Language: Croatian