Supermarket-Culture: Contemporary Challenges of Culture in Consumer Society Cover Image

Supermarket-Culture: Contemporary Challenges of Culture in Consumer Society

Author(s): Ana Jovkovska
Subject(s): Supranational / Global Economy
Published by: Институт за македонска литература
Keywords: supermarket-culture; ideology of consumerism; technology; consumer society; media; commercialization of cultural products; freedom

Summary/Abstract: At a time when supermarket-culture is becoming a common component of social constellations, the individual effort versus the machinery of consumerism is extremely important. The processes through which culture becomes consumer goods are crucial for identification in the struggle for a dignified treatment of culture. The critical discourse tests the connection between: aestheticization and de-aestheticization of culture and art, commercialization versus mainstream entertainment, new technologies and cultural economy, literary value versus popular publishing, virtual art and traditional media, subculture or counterculture versus supermarket-culture. The text raises the question: Where does the fight against conformism and social stagnation of the cultural nerve actually begin?

  • Issue Year: 2020
  • Issue No: 21
  • Page Range: 7-17
  • Page Count: 11
  • Language: Macedonian