PARTNERSTVO SA KANALIMA MARKETINGA U SVRHU UNAPREĐIVANJA IMIDŽA TURISTIČKE DESTINACIJE
PARTNERSHIP WITH MARKETING CHANNELS FOR PURPOSE OF IMPROVEMENT OF THE TOURISM DESTINATION IMAGE

Summary/Abstract: This paper presents an analysis that explains theoretical and empirical significance that marketing channels have in the process of destination image formation in contemporary business and the relevance of forming partnership relations between the destinations and the marketing channel participants. By introducing marketing channels into the network of marketing relations destinations we achieve collaboration with independent agents that secure necessary level of purchasing process management and means of impact on tourism destination image that is considered to be the strongest element of differentiation between tourism products.

• Details
• Contents