3D-MAPPING ЯК СИНТЕЗ ТЕХНОЛОГІЇ ТА МИСТЕЦТВА: ҐЕНЕЗА, ЕВОЛЮЦІЯ ТА АКТУАЛЬНІСТЬ У СУЧАСНОМУ СВІТІ
3D-MAPPING AS A SYNTHESIS OF TECHNOLOGY AND ART: GENESIS, EVOLUTION, AND RELEVANCE IN THE MODERN WORLD

Summary/Abstract: The purpose of the article is to identify the features of the formation of projection mapping as a synthesis of technology and art; consider the specifics of development and trends in the use of 3D-mapping technology in historical retrospective. Methodology. To achieve this goal and solve the problems caused by it, an integrated approach to studying the genesis of video mapping, as well as methods of modern art history, in particular, the historical method (to study the features of using video projections in the space of social art in retrospect) was applied; evolutionary method (to consider the dynamics of the development of video mapping as a synthesis of art and technology); typological method (to identify the features of using 3D-mapping, in accordance with the specifics of modern multimedia technologies) and other. Scientific novelty. The formation and development of 3D Video Mapping, as a unique direction in audiovisual art, is investigated; The features of the use of media technologies in the second half of the XX - beginning of the XXI century are revealed and characterized; the evolution of video mapping at the present stage and the specifics of the use of projection mapping in innovative multimedia technologies of the present, in particular the augmented reality space, are examined. Conclusions. The history of world art shows that innovative artists have always relied on innovative methods, tools, and materials, in order to express their creative vision. At the present stage, 3D Video Mapping operates in accordance with the specifics of the modern space of social art and media landscape. However, digital culture and new media are only typical for the end of the XX - beginning of the XXI century. the background of this art form, which actually has a long cultural tradition. At the present stage, video art can be created and displayed on the screen by adding various interfaces and instruments as part of the production or installations. Video installations of the beginning of the XXI century form the relationship between space (external or internal walls of buildings, stage space, etc.) and materials that are video-louvered and displayed on a specific surface. In accordance with the specifics, space plays an active role in the process of demonstration and recognition of innovative art forms in public space.

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