АРХІТЕКТОНІКА ЗАГОЛОВКІВ ТА РУБРИКАЦІЯ У ПЕРІОДИЧНИХ ВИДАННЯХ
ARCHITECTONICS OF HEADINGS AND RUBRICATING IN THE PERIODIC ISSUES

Summary/Abstract: The purpose of the work is to study and analyze the architectonic components of the title complex of the periodical on the formation of the composition of the external form. The methodology of the research is a comprehensive analysis of periodicals as a source of visualization of the genre of affiliation of publishing products and principles of visualization of the form during the creation of the original layout. Scientific novelty. It consists in the disclosure during the formation of the periodical edition of the architecture of the title and rubric complexes, that is, the creation of the original layout, taking into account the thematic-genre specificity of the edition. Conclusions. The thematic structure as an internal form is a way of organizing the content, bringing its parts together. All sections, headings, separate materials are interconnected in such a way that the reader is perceived as separate from one another and at the same time parts of a single whole, united in such a systematic series, which emphasizes the greater importance of some publications and less others, which makes it easier the process of perceiving information, finding what is more interesting to the reader. An important element is the original layout of the publication, which accurately shows the placement of texts and illustrations, headings, headings and more. The layout contributes to the expression of the idea through technical and design tools. The title is the main component of the first reading level, the main tool of choice. The title complex is called a collection consisting of the title and other components that surround it and cause the reader to be interested in the topic of the article. The main element of the design is the font - the graphic shape of the alphabet sign, which has a different graphic shape. Font elements demonstrate the features of the architectonic language. The graphic features of the font elements affect the artistic image of the periodical, the font is associated with other elements (pictorial, decorative). Thus, the specificity of decorative elements consists not only in providing the elements with the publication of the necessary accents, selection, separation of materials, but also in the systematization of the architectural elements themselves and their complexes.

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