Дизайн виставкових експозицій у сучасній проектно-художній діяльності
Design of exhibition expositions in modern design and art activities

Summary/Abstract: Purpose of Article. The research is related to the study of the main components of the exhibition design and innovative technologies that are used in the organization of exhibition spaces. The purpose of this work is to determine the role of the design of exhibits in modern design and artistic activities. Methodology. Common scientific methods, namely analysis, and synthesis, induction and deduction, description, are used to study the exhibition design. The method of system-functional analysis helped to investigate this phenomenon in interconnection with other areas of design: architecture, interior design, graphic design, and environmental design. Interdisciplinary and comparative approaches have led to the unification of various concepts to identify the role of exhibition design in modern information and communicative space, namely art studies and aesthetics, social philosophy, and semiotics. Hermeneutical and phenomenological methods are basic for the research of exhibition design. Interdisciplinary and comparative approaches have led to the integration of different concepts to determine the place of exhibition design in the informational and communicative space of modern society. Hermeneutical and phenomenological methods became the leading examples of the exhibition design. The scientific novelty of the work consists of thorough research of the concept of “exhibition design" and clarification of its role and functions in modern society. The examples presented show that the exhibition exposition visualizes and demonstrates the economic and cultural achievements of one or more countries. Conclusions. The implementation of the interdisciplinary approach to the design of the exhibition gives the opportunity to transmit information at several levels. Exhibition design is a synthesis of all kinds of design - architectural, environmental, industrial, landscape, graphic. Thanks to the design, the exhibition integrates into the design of interiors and the architecture of the environment, and it becomes a way of promoting consumer goods and artistic works.

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