Специфіка орнаментальної стилізації декору стилю модерн
The specifics of the ornamental stylization of Art Nouveau decor

Summary/Abstract: The purpose of the article is to analyze the symbolic meaning of the zoomorphic, phoromorphic, ornithomorphic and insectomorphic motifs of the Art Nouveau decor, to reveal the specifics of ornamental stylization. Methodology. The article applied the system-historical method of research (for understanding the specifics of ornamental stylization in development), system analysis (ornament of modern style is considered as part of a sign system), as well as methods of classification and comparative analysis (used in the study of visual material). Scientific novelty. The ornamental motifs of the Art Nouveau décor are analyzed; the prerequisites for the emergence and development of the floral and geometric ornament, the principles of stylization of ornamental images and their symbolism are determined. Conclusions. The innovation of images prevailed in the works of modernist artists, who developed a new color, shape, texture, and most importantly – a unique ornament, which became a characteristic feature of the style. Floromorphic, zoomorphic, ornithomorphic, insectomorphic, anthropomorphic and geometric motifs, which were distinguished by relative figurativeness and allegory, become the leading theme of modern ornamentation, interpreted as a symbolic system that conveys an unreal, amazing and wonderful world. Modernism arose at the same time as symbolism - without much relevance to philosophical idealism or emotional symbolism, modernists used many stylistic forms designed by symbolists to give their art ideological significance. The quest for Art Nouveau artists is an attempt to create a personal mythological space by appealing to fantasy, elements of the mystical, immaterial, and, in some cases, the non-standard use of the primary principles of plastic language.

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