The Disappearance of Public Agenda and the Mass Society Cover Image

A közéleti napirend eltűnése és a tömegtársadalom
The Disappearance of Public Agenda and the Mass Society

Author(s): Zoltán Tibori Szabó
Subject(s): Media studies
Published by: UArtPress - Editura Universității de Arte din Tîrgu Mureş - A Marosvásárhelyi Művészeti Egyetem Kiadója
Keywords: media;public agenda;publicity;mass society;

Summary/Abstract: Nowadays, a large number of expert opinions are firmly stating that new communication technologies and the media that are under their influence will lead to one-sided orientation habits, creating a plethora of information bubbles, the existence of which greatly hinders the emergence of a well-defined, clear public agenda. Therefore, the public agenda in the classical sense can no longer be defined, shaped or built, and consequently, politics, public life have to deal with more and more distinctly separate, one-to-one agendas, for which it is becoming increasingly difficult to propose and submit topics. Fragmentation of the integrated agenda of the classical media structure increasingly results in the media consumer having less and less decision-making information, making bad decisions for himself (too), resulting in his views gradually radicalizing and ultimately favoring, supporting, and demanding mostly unfounded, populist, and autocratic solutions. Consequently, the evolved paradigm of digital alphabetization might ultimately lead us all to the mass society resulting from the complete eradication of civilian publicity.

  • Issue Year: XX/2019
  • Issue No: 36
  • Page Range: 17-21
  • Page Count: 5
  • Language: Hungarian