Емоционалният брандинг в лабиринта на постистината
Emotional Branding in the Labyrinth of the Post-Truth
Author(s): Stefan SerezlievSubject(s): Social Sciences, Media studies, Communication studies, Sociology, Theory of Communication, Crowd Psychology: Mass phenomena and political interactions
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: Post-truth Era; brand; emotional branding; brand populism; media; rhetoric; consumers
Summary/Abstract: Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism.
Journal: Медии и комуникации на 21. век
- Issue Year: 2/2018
- Issue No: 1
- Page Range: 17-23
- Page Count: 7
- Language: Bulgarian