“Kapana” in Plovdiv – the “Emotional” Trap of Urban Culture
“Kapana” in Plovdiv – the “Emotional” Trap of Urban Culture

Summary/Abstract: Plovdiv is the first Bulgarian city to become a “European Capital of Culture” for 2019. One of the leading projects in this campaign is the renovation of Kapana (“The Trap”) – a historical district in the urban centre. The project for upgrading Kapana and reintegrating it into the matrix of active urban life as an area of art and culture is one of the first activities in the implementation of Plovdiv’s candidacy. “Kapana – a creative industrial district” is a long-term public policy initiative that attracts audiences and representatives of creative industries from Plovdiv, the country and abroad, providing a favourable and stimulating environment. The main goal of this intervention is to preserve, restore and explore this district being emblematic of the city’s history. The paper presents the various transformations of Kapana in relation to the concept of “emotional practices”, proposed by Monique Scheer (2012). The “emotional discourse” on Kapana is a tool in the process of making it an affective space for leisure and tourism by means of creative industries and the festivalization of culture.

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