L’EMOTION
EMOTION

A FACTOR OF MOBILIZATION TO ENSURE INTERACTIVITY

Summary/Abstract: Named by sociologists of the mass media “technological determinism” (Petcu, 2002, p. 74), Marshall McLuhan considers that the means of communication - media - has “a decisive impact on the balance of human perceptions” (Ibidem, p. 76). In his work Understanding mass-media (1964), he launched the slogan, well known since that time: "the means is the message". The idea, in general, is that the technological means used to communicate are as important as the communicated communication content. The cause of this thing is that the medium used in communication influences perceptions, the balance of the senses. The impact of the message will also be different thanks to the means used. Using the qualitative research method, the article aims to analyze messages transmitted online, in order to determine to what extent the expression of emotion is a mobilizing factor for public engagement.

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