Value chain analysis for opportunity exploitation in software industry
Value chain analysis for opportunity exploitation in software industry

Summary/Abstract: Competitive advantage defines a powerful tool that strategic managers need for recognizing and increasing company's competitive advantage, this tool is called the value chain. Famous software companies in the world have been able to capture the market of software products by good understanding of the market, value chain analysis and appropriate planning. Software value chain includes effective and important components in creating competitive advantage that should be analyzed. In this study the effective factors in competitive advantage and analysis of software value chain components are discussed. Research methodology is mixed of qualitative - quantitative and practical method. After reviewing the literatures and gathering researches since 2000 to 2012, using interviews and analysis of qualitative data with coding them, important and effective components of software value chain were identified and by the use of these components questionnaire was developed. After distributing the questionnaire, factor analysis was accomplished to identify the major components of the value chain in the software development. Finally, components analysis of the software value chain was done for enhancing competitive advantage compared with competitors.

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