When visual content met storytelling Cover Image

Срещата на визуалното съдържание и разказването на истории
When visual content met storytelling

Author(s): Desislava Dankova
Subject(s): Social Sciences, Education, Fine Arts / Performing Arts, Media studies, Visual Arts, Communication studies, Theory of Communication, Higher Education , Sociology of Art
Published by: Нов български университет
Keywords: visual communication; visual content; social media; Instagram; corporate communication; Airbnb; National Geographic

Summary/Abstract: The current text introduces the idea of communicating through images. The tool is increasingly visible in companies' communication strategies. The prerequisites that lead to the development of this type of communication are discussed, focusing on one of the most used social media – Instagram. A parallel is drawn between the nature of the platform and the ability to find an intersection between visual content and storytelling. At the end of the text, two of the most successful examples from the corporate world are presented and their approach of engaging Instagram followers with the help of experiences in order to convert them into customers while demonstrating the company's philosophy and values.

  • Issue Year: 2019
  • Issue No: 1
  • Page Range: 137-155
  • Page Count: 19
  • Language: Bulgarian