THE MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS
THE MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS
Author(s): Olga Blagorazumnaia, Elena RobuSubject(s): Social Sciences, Economy, Education, Higher Education , Marketing / Advertising
Published by: Universitatea Liberă Internațională din Moldova
Keywords: combined marketing strategy; diversification; higher education institution; educational services; innovative development; strategic innovations;
Summary/Abstract: The article substantiates the need of developing a marketing strategy for the innovative development of higher education institutions. Depending on the nature of innovation there are identified types of marketing strategies. There are also given characteristics of a combined marketing strategy, taking into account the innovative development of a higher educational institution. Peculiarities of managing the combined marketing strategy of the university's innovative development are determined and explained
Journal: EcoSoEn
- Issue Year: 1/2020
- Issue No: 1-2
- Page Range: 38-45
- Page Count: 8
- Language: English