Student Production of Pencasting E-Learning Videos: What Drives Engagement? Cover Image

Student Production of Pencasting E-Learning Videos: What Drives Engagement?
Student Production of Pencasting E-Learning Videos: What Drives Engagement?

Author(s): Kerry Traynor
Subject(s): Education, Visual Arts, Adult Education, Higher Education , Educational Psychology, Film / Cinema / Cinematography
Published by: New Millennium Discoveries Ltd
Keywords: e-learning; Student-Generated Video; Pencasting; YouTube; Student Production; Emotion;

Summary/Abstract: This research paper shares innovative practice on a final year undergraduate module at a British university in which students create e-learning videos about key theories and concepts within their disciplinary field, Communication and Media. It analyses two student videos published on a class YouTube channel - one of them the most popular video on the channel, driving thirty times as many subscribers as the other - to develop understanding of factors affecting engagement.

  • Issue Year: 7/2020
  • Issue No: 3
  • Page Range: 319-339
  • Page Count: 21
  • Language: English