The Transformation of Economic Imagery in Croatian Culture in the 1990s
The Transformation of Economic Imagery in Croatian Culture in the 1990s

Summary/Abstract: The article problematizes the relationship between culture and capitalism in creating a specific economic imagery of the 1990s in the Croatian cultural space as part of the post-Yugoslav context. One of the assumptions in analysing the connection between economics, culture and literature is that different political and economic systems (such as socialism or capitalism) always represent a certain type of culture. It is necessary to have a certain type of culture that will introduce and legitimize certain political and economic systems, which inevitably means that at the same time, certain types of cultural practices will also appear that will challenge and question them. The analysis detects processes of intellectual dismantling and transformation of socialism and creating the foundation for a new “moral and affective economy” (Ahmed, Bowles) of capitalism on post-socialist terrain. The author focuses on three “cultural patterns” (Williams) from the sphere of consumer culture, everyday life, scientific, artistic and cultural literature, through which she follows symptomatic traces of creating, negotiating and opposing the hegemonic culture in early 1990s Croatia.

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