Language and style of charitable causes online Cover Image

Език и стил на благотворителни каузи в онлайн среда
Language and style of charitable causes online

Author(s): Zarina Vasileva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: language; style; charitable causes; copywriting

Summary/Abstract: The online environment determines not only the birth and the development of social causes but also the linguistic and stylistic features of their realization. Charity texts require a specific style that has adopted to a great extent the rules for sending creatives. The development studies these specifics and identifies the factors that turn a text into a tool that guarantees the effectiveness of the realization of the causes.