Pozdrowienia od ideologii. Konstrukcja nowej ukraińskiej tożsamości na przykładzie serialu Ostatni Moskal
Greetings from Ideology: The Construction of a New Ukrainian Identity on the Example of The Last Muscovite TV series

Summary/Abstract: Following the Revolution of Dignity, Ukrainian identity found itself in a crisis – between the abandoned Sovietness and the new Ukrainianess. This paper looks at the worldview apparent in the mass media and the attendant solutions to overcome the identity crisis as presented to Ukrainians today. On the example of the TV series entitled The Last Muscovite (Ostatniĭ Moskal′), the study seeks to explain how the ideological discourse defines individuals representing particular identities (conservative: characteristic of Western and increasingly also Central Ukraine, modernist: typical of Eastern Ukraine, and liberal: most often represented by the central part of the country) and what strategies it offers in terms of mutual perception and relations between these identities.

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