NEWSPAPER PHOTOGRAPHS’ INFLUENCE ON MADE IN NIGERIA PRODUCTS PATRONAGE IN ANAMBRA STATE, NIGERIA
NEWSPAPER PHOTOGRAPHS’ INFLUENCE ON MADE IN NIGERIA PRODUCTS PATRONAGE IN ANAMBRA STATE, NIGERIA

Summary/Abstract: Pictures they say worth more than a thousand words. Photographs have gained a worldwide acceptance in terms of its usage in newspapers to stimulate the sales of goods and services based on its immense prowess to establish a mental picture in the mind of readers. This study examines newspaper photographs influence on made-in-Nigeria products patronage in Anambra State. The uses and gratifications theory was adopted as the core theoretical framework for this study. The study adopted survey research method with four hundred copies of questionnaire administered to respond-ents across five major cities in Anambra State. The study found that the regular usage of photographs on made-in-Nigeria product campaign by the newspapers have prompted many people to patronize locally made products. Therefore, this study rec-ommends that the use of photographs on made-in-Nigeria products’ campaign should be integrated or replicated on the various newspapers online platforms since majority of the respondents chose online, as their ideal source of accessing newspapers. Also, the study recommends that the federal government should ensure that the newspapers are constantly presenting pictures of quality made-in-Nigeria goods, so that readers’ will inadvertently get to associate these goods with quality and reliability.

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