Marketing as an Effective Control of Progressive Innovations
Marketing as an Effective Control of Progressive Innovations
Author(s): Gennady V. Tikhonov, Lyudmila A. Lavrova, Valeria V. Kolosova, Natalia B. Zemlyanskaya, Natalia V. KazakovaSubject(s): Marketing / Advertising
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: brand; business structure; innovation; integration; marketing; price strategy;
Summary/Abstract: The article shows marketing and innovation as the central elements of business that contribute to the creation and maintenance of a customer base. The theory and practice of the role of innovation in the modern scientific and technological revolution is considered. The forms of sales promotion by marketing services and sales departments by consulting companies are investigated. It is necessary that in conditions of high competition, the area of the marketing complex should be the focus of attention of the top management of the company.
Journal: TEM Journal
- Issue Year: 9/2020
- Issue No: 3
- Page Range: 1094-1099
- Page Count: 6
- Language: English