Comparative analysis of methods for measuring the attitudes of respondents Cover Image

Analiza porównawcza metod pomiaru postaw respondentów
Comparative analysis of methods for measuring the attitudes of respondents

Author(s): Mirosława Kaczmarek, Piotr Tarka
Subject(s): Social Sciences, Economy, Sociology, Methodology and research technology, Applied Sociology, Marketing / Advertising, Socio-Economic Research
Published by: Główny Urząd Statystyczny
Keywords: comparative analysis; marketing research; measurements

Summary/Abstract: The article deals with the issue of obtaining high-accuracy measurement of the attitudes of respondents using ordinal scales with different numbers of degrees. Two methods of research – ordinal scales 5- and 7-stage were considered. The key issue was to decide which of these methods can provide a higher level of accuracy in the results. For this purpose, the data collected in a survey of students were compared. The analysis of both types of scales with different numbers of response options included attitudes of the respondents to their value system. The authors indicated the usefulness of the measurement methods, regardless of the number of degrees of the used scale.

  • Issue Year: 58/2013
  • Issue No: 08
  • Page Range: 37-47
  • Page Count: 11
  • Language: Polish