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The fun as a value

Summary/Abstract: In the world of consumption everything seems to be possible and accessible for everybody. The life should be pleasant, and such a life is connected with fun. The man has been always having fun; the entertainment helped him to rest after the work. It was a reward for the effort and self – sacrifices. Nowadays, the man should have fun as often as possible, as this is a sign of the success for the standards of the world of consumption. Thus, having fun is reserved only to those who have time and money to use for entertainment. Having a good fun indicates a social status. In consequence its significance grows. It is well seen to have fun. Namely, social significance is given not by the kind of work and its effects, but by the way the consumer is having fun. In the world of consumption having fun is becoming a kind of value, in other words that, what gives the reason for the consumer’s life.

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