Advertorial on the internet Cover Image

Artykuł sponsorowany w internecie
Advertorial on the internet

Author(s): Katarzyna Wyrwas
Subject(s): Language studies, Language and Literature Studies, Applied Linguistics, Stylistics
Published by: Akademia Techniczno-Humanistyczna w Bielsku-Białej
Keywords: advertorial;internet;sponsored article;advertisement;

Summary/Abstract: The article contains a description of the advertising genre, which is a sponsored article published on websites. Advertorial is large advertisement deliberately styled to look like the editorial guise of editorial material. The author lists and thoroughly analyzes structural elements and vocabulary of this type of texts, showing their persuasive character.

  • Issue Year: 2/2019
  • Issue No: 33
  • Page Range: 259-274
  • Page Count: 16
  • Language: Polish