Tourism Sector from Traditional to Digital Cover Image

Gelenekselden Dijitale Turizm Sektörü
Tourism Sector from Traditional to Digital

Author(s): Ayşe Atar
Subject(s): Media studies, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Gazi Üniversitesi- Turizm Fakültesi
Keywords: Tourism 4.0; Digitalization; Tourism Industry; Technology;

Summary/Abstract: Tourism businesses which want to maintain their sustainability in the market they are in the face of the increasing demand in the face of the technology that social life adapts rapidly, especially use internet-based technologies to reach their potential customers faster and to keep their existing customers. Apart from internet based applications, it is believed that the tourism companies' applications that they have made based on technology have an important place in making them a leader in the market they are in. The aim of working from this point of view is; It is to reveal which technology uses its applications in the tourism sector enterprises and what changes it causes in the tourism sector, and which new strategies, practices and methods allow development. Tourism sector has been evaluated technologically from past to present. Qualitative research method was taken as a basis in the study, a conceptual framework was created by analyzing the sources and documents related to the subject and the tourism sector was evaluated technologically from past to present. Considering the findings of the study, it can be mentioned that the technology-based movements in the tourism sector increased with digitalization. In addition, it has been concluded that technological applications, which have made progress in the tourism sector over time, have a decreasing effect on the promotion costs of tourism companies while promoting over social media, while also showing an increase in customer potential. When the general findings based on the literature are evaluated, it is observed that the tourism sector, which has made progress in an integrated manner with the industrial revolution, uses technology more in a way that facilitates the life of the personnel and tourists.

  • Issue Year: 4/2020
  • Issue No: 2
  • Page Range: 1640-1654
  • Page Count: 15
  • Language: Turkish