Festivallerin Sosyal Etkileri ve Festival Memnuniyeti: 7. Uluslararası Portakal Çiçeği Karnavalı Örneği
Social Impacts of Festivals and Festival Satisfaction: The Case of 7th International Orange Flower Carnival

Summary/Abstract: In this research, the social effects of the festivals, the satisfaction of the participants and the relationship between the social effects of the festivals and the satisfaction of the participants were investigated. The population of the research is the participants of the 7th International Orange Flower Carnival in Adana in April held between 3-7 April 2019. The sample of the research was 454 participants who agreed to participate in the research. In the research, was used relational scanning method in the descriptive scanning model. In the research, the questionnaire technique was used as the data collection technique. The statistical analysis of the questionnaire, which was answered by 454 participants, was carried out with IBM SPSS 22 statistical package program. Frequency distribution, descriptive statistics, t-test one-way ANOVA and correlation analysis tests were used in the analysis of the data. As a result of the research, it was observed that the perceptions of the festival participants were higher than the social cost dimension. There was no statistically significant difference in terms of social benefit, social cost and festival satisfaction according to the gender of the participants, and it was seen that male and female participants perceive these factors in the same way. t was observed that those who earn income from the festival perceive the social benefit dimension of the festival higher and lower the social cost dimension compared to those who do not generate income from the festival. It was observed that as the number of arrivals in the festival increased, the general satisfaction towards the festival increased further, and the general satisfaction of the festivals was highest. It has been observed that women are more satisfied than men, singles, married people and local people who come to the festival from outside. In addition, a statistically significant relationship was found between the perceptions of social benefit dimensions, perceptions of social cost, and satisfaction of the festival participants.

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