Determining the Profile and Satisfaction Levels of the Ayvacık Camel Wrestling Festival Visitors Cover Image

Ayvacık Deve Güreşleri Festivaline Katılan Ziyaretçilerin Profili ve Memnuniyet Düzeyleri
Determining the Profile and Satisfaction Levels of the Ayvacık Camel Wrestling Festival Visitors

Author(s): Çiğdem Özkan, Halil Korkmaz
Subject(s): Business Economy / Management, Marketing / Advertising, Tourism
Published by: Gazi Üniversitesi- Turizm Fakültesi
Keywords: Camel Wrestling; Festival; Satisfaction; Visitor Profile;

Summary/Abstract: Today, tourism is one of the main sectors engaged in the development of the global economy. In order to leave the resources used in tourism to future generations, sustainable tourism is an important approach. In order to sustain tourism, it is necessary to be aware of and protect the cultural, touristic and historical values that exist in a region. Local cultural heritage is one of the main values that destinations can bring to the fore. The Ayvacık Camel Wrestling Festival in Çanakkale is one of the cultural values of the region. The aim of this research is to determine the profiles of the visitors participating in Ayvacık Camel Wrestling Festival and to determine their satisfaction levels. The survey, one of the data collected tools, was conducted with 289 visitors. As a result of the research, it was determined that the participants are mostly men and young. The high school and university graduates have a close distribution. It was found that visitors joined the camel wrestling to continue the traditional culture. The result has been reached that the level of satisfaction of the participants was high, they found the organization successful and they considered the festival valuable worldwide. In addition, suggestions about the festival organization were presented.

  • Issue Year: 4/2020
  • Issue No: 2
  • Page Range: 1356-1368
  • Page Count: 13
  • Language: Turkish