Use of Artificial Intelligence in Food and Beverage Business Cover Image

Yiyecek–İçecek İşletmelerinde Yapay Zekâ Kullanımı
Use of Artificial Intelligence in Food and Beverage Business

Author(s): Mehtap Çerkez, Özgür Kızıldemir
Subject(s): Business Economy / Management, Agriculture, Tourism, ICT Information and Communications Technologies
Published by: Gazi Üniversitesi- Turizm Fakültesi
Keywords: Artificial Intelligence; Robot; Smart Table; Consumer; Restaurant;

Summary/Abstract: The demand for artificial intelligence in the world is increasing day by day in the food and beverage industry. The study was carried out in a restaurant with artificial intelligence and robotic technology application. In the research, qualitative research method was used to reveal the current status of consumers on technology usage and expectations and the differences between age groups. Participatory observation method was used to detect consumer behaviors on-site. At the end of the research, it has been determined that all age groups have a great interest in robots, but the interest in smart tables is less among young people, but it is used more by children. At the same time, smart tables cannot be used functionally during meals. Consumers prefer to use the traditional order method instead of using the smart table when ordering food. In line with the findings obtained as a result of the research, these new applications in our country should be developed by following similar developments in the world. Thus, consumer expectations will be met and the sector will be improved.

  • Issue Year: 4/2020
  • Issue No: 2
  • Page Range: 1264-1278
  • Page Count: 15
  • Language: Turkish