Turizm İşletme Belgeli Otel İşletmelerinde İnovasyon Faaliyetleri: Sivas Örneği
Innovation Activities in Hotel Enterprises with Tourism Operation Certificate: The Case of Sivas

Summary/Abstract: Achieving customer satisfaction by innovating both in the accommodation section and in the food and beverage section is important for accommodation businesses. Because it may be necessary to present innovations to the customers so that they prefer the business again. Innovation and development activities are an inevitable phenomenon in order for accommodation companies to gain competitive advantage and sustain their existence. This research was carried out to reveal the views of the hotel companies with tourism investment and business certificates operating in Turkey to innovation activities and to make suggestions to these enterprises in the light of the information to be revealed as a result of the analysis of the data obtained. The universe of the research consists of hotels with tourism certificates operating in Sivas. In the research, the scale created within the framework of the model for innovation activities created by Hjalager (2002) was used. In the study, the analyzes of the innovation activities of the hotels with Tourism business certificates operating in Sivas were made. As a result of the research, it has been determined that the innovation activities levels of the hotel businesses differ according to the type of management of the business, the number of employees, the number of stars of the hotel enterprises and the employment status of the manager related to innovation.

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