TÜRK MİTOLOJİSİNİN TEKNOLOJİK GÜCE VE KARAKTERE ETKİSİ: “MONSTER” BİLGİSAYAR MODELLERİ
THE EFFECT OF TURKISH MYTHOLOGY ON TECHNOLOGICAL POWER AND CHARACTER: MONSTER NOTEBOOK MODELS

Summary/Abstract: Turkish culture has thousands of years of accumulation due to the breadth of the geographies its spreads and the antiquity of its historical origins. One of the most important reflections of this accumulation is Turkish mythology. Turkish mythology developed within the framework of the common and unique identities of all Turkish communities from Central Asia to the Balkans, Siberia to Anatolia, and has continued its life since the archaic/ancient periods of history by being passed down from generation to generation. The kam/shaman and the universe depictions in Siberian (Baikal/Altay) cave/rock paintings dated to 10.000 BC (Paleolithic period) are a manifestation of the Turks aim to understand and explain the universe. In this respect, it contains rich narratives with archaism, geographical breadth, tribal/tribal diversity and power of imagination. Turkish mythology still has its influence on society in terms of containing the genetic codes of culture and shaping Turkish thought from the past to the present. This influence is found in works of art such as architecture, painting, music and cinema, as well as in the everyday life of society. As technology has become a natural and integral part of today's human life, companies that produce technology use mythological elements that are part of human lives from the past to the present in the production-marketing processes of their products. Turkish mythology also attracts the attention of technology companies based in Turkey and plays a role directly or indirectly in the process of creating the brand/model identity of the products produced. In this study, the impact of Turkish mythology on the products of Monster, a high-performance computer manufacturer based in Turkey, will be examined. Monster computer's creating a brand/model identity and using the elements of Turkish mythology in the sales policy will be discussed through "Abra, Semruk, Markut, Tulpar, Huma” models. The place of the mentioned assets in Turkish mythology and the reasons for choosing these names and the effect of Turkish mythology on the character of the brand will be discussed.

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