Przeciwdziałanie kryzysowi formy? O (nie)etycznych konceptach dziennikarzy prasowych
Remedy to the crisis of form? On (un)ethical mechanisms in the press

Summary/Abstract: The paper analyses the language of selected recent press texts. Four ways of exerting influence on the reader have been identified and discussed, namely figurativeness, text segmentation, linguistic mechanisms of coining names referring to the people and events in current socio-political life and code-switching. It has been argued that due to a considerable competition in the media market, journalists often aim primarily to attract readers rather than report the truth.

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