Good practices in automated social media monitoring Cover Image

Dobre praktyki automatycznego monitoringu mediów społecznościowych
Good practices in automated social media monitoring

Author(s): Radosław Komuda, Jakub Szczepkowski
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej, UJ / Polskie Towarzystwo Komunikacji Społecznej

Summary/Abstract: In this paper we explore social media monitoring. In the beginning with compare automated internet monitoring with manual tracking of on-line opinions about brand, product or service and present 7 advantages of using market-available tools for social media monitoring. We introduce different applications of social media monitoring and present a set of rules for a proper hashtag design to increase the effectiveness of the monitoring process. Finally, in a case study of “Blue Monday” phenomenon we present example findings and describe a lexicon-based sentiment analysis algorithm.

  • Issue Year: 1/2020
  • Issue No: 3
  • Page Range: 4-13
  • Page Count: 10
  • Language: Polish