Skutki mediatyzacji i celebrytyzacji w mediach i społeczeństwie
Effects of mediatisation and celebritization in media and society

Summary/Abstract: The mediatisation of politics and social life, as well as the resulting celebratization of politics, are the processes observed by the author in the media reality with particular attention paid to those phenomena analyzed through the prism of political communication. Political celebrities complement the phenomenon of stars from the well known popular culture and nowadays the most of people live constantly connected to social media services, which is why the post-modern culture can be a propitious time of such phenomena. Bearing in mind the influence of the political system and its relation with the dependencies of communication, observed public sphere is a space for exchanging opinions, discussions on topics relevant to the society, in result of which we can talk about public opinion. The discourse and the media content with its affection on society are extremely important when it comes to the participation in the public debate.

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