Vinç Sektöründe Yedek Parça Tedariki: Müşteri Memnuniyeti Üzerine Bir Çalışma
Spare Parts Supply in Crane Industry: A Study on Customer Satisfaction
Author(s): Murat DANIŞMAN, A. Murat KÖSEOĞLUSubject(s): Business Economy / Management
Published by: İşletme Araştırmaları Dergisi
Keywords: Crane industry; Spare part supply; Customer satisfaction; Cales strategy; DEMATEL method; Polar representation;
Summary/Abstract: Purpose – Crane owning companies evaluate the supply service offers for their spare parts need in different ways. The subjects that they consider important during the evaluation and the decision making can be different too. This causes loss of customer/income to the spare parts suppliers who have problems determining the priority of customers criteria. The purpose of this research is to determine the criteria priorities of crane owning companies to give suggestions to the suppliers for them to be able to implement the best fit sales strategy.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 12/2020
- Issue No: 2
- Page Range: 1895-1914
- Page Count: 20
- Language: Turkish