Digital Entrepreneurship and Digital Entrepreneurship Approach in Turkey: Ankara Case
Digital Entrepreneurship and Digital Entrepreneurship Approach in Turkey: Ankara Case

Summary/Abstract: Purpose – The main purpose of this study is to examine the relationship between the personality traits of digital entrepreneurs participating in the survey, their level of use of information technologies and their innovation skills. Digital entrepreneurship activities play an important role in bringing new products and services developed by businesses to large audiences. In this context, it is assumed that as the digital entrepreneurship usage levels of the enterprises increase, the profitability rates and innovation levels of the enterprises increase. Design/methodology/approach – The universe of the study is digital entrepreneurs operating in Ankara. The sample of the study is 146 digital entrepreneurs operating in Ankara in different sectors such as construction, real estate, accommodation and food service, culture-art and entertainment, manufacturing, information and communication, finance and insurance. The data of the study were collected by using personality traits and innovation skills scales in entrepreneurship. Entrepreneurs' innovation skills and entrepreneurship perceptions were analyzed with a comparative approach based on demographic variables, digital technologies usage levels, innovation skills.

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