The Impact of Perceived Destination Restorative Qualities on Chinese Tourists’ Behavioral Intention After Visiting Thailand
The Impact of Perceived Destination Restorative Qualities on Chinese Tourists’ Behavioral Intention After Visiting Thailand

Summary/Abstract: Purpose - This study identifies the exact perceived destination restorative qualities (PDRQs) influencing Chinese tourists’ behavioral intention after visiting Thailand and model the relationship between PDRQs, tourist satisfaction and post-tour behavioral intention. Design/methodology/approach – This empirical study conducted a survey on 342 Chinese tourists in Bangkok during the period of October 4 to 10, 2019. SEM was utilized to analyze the relationship between variables in the proposed conceptual model and bootstrap estimation was conducted to assess the mediation effect of satisfaction between PDRQs and tourist behavioral intention. Findings - (1) three PDRQ components, namely compatibility, mentally away and fascination had significant influence on both Chinese tourists’ satisfaction and behavioral intention after visiting Thailand; (2) satisfaction significantly moderated the relationship between perceived compatibility, mentally away, fascination and tourists’ post-tour behavioral intention; (3) the total effect of perceived compatibly and fascination was significantly higher than that of perceived mentally away on tourists’ post-tour behavioral intention.

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