Ev Dekorasyonunda Kullanılan Renklerin Tüketicilerin Satın Alma Davranışına Etkisi
The Effect of Colors Used in Home Decoration on Purchasing Behavior of Consumer

Summary/Abstract: Purpose – Color fact, their relations with the environment of people, everyday stress and moral status, consumption and production status, effectiveness and enforcement powers, the situation affects business operations. This effect has an important place in decorating consumers' home and buying decoration products. Therefore, the aim of the study is to examine the relationships between the colors of the products and the purchasing decisions of the consumers in the purchase of home decoration products by the consumers. In addition, it is aimed to determine whether color preferences and purchasing decisions differ according to demographic variables. Design/methodology/approach – In this part of the study, face-to-face survey method was applied to the sample group determined by judicial sampling method. After the data obtained were adapted for analysis, frequency tables related to the distribution of the data, Anova and t-test for the measurement of deviations from the average, correlation analysis for measuring the relationships between the dependent and independent variables, regression analysis were used to measure the effects of the variables.

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