Çalışan Motivasyonunu Etkileyen Faktörlerin AHP Yöntemi İle Değerlendirilmesi: Bir İlaç Firması Uygulaması
The Evaluation of the Factors Affecting Employees' Motivation with the AHP Method: A Pharmaceutical Application
Author(s): Serap PİRİNÇCİ, Dilek Özdemir GüngörSubject(s): Psychology, Business Economy / Management, Marketing / Advertising, Human Resources in Economy
Published by: İşletme Araştırmaları Dergisi
Keywords: Motivation; Performance; Analytical Hierarchy Process; Motivation; Sale; Marketing;
Summary/Abstract: Purpose – The aim of this study was to investigate the factors affecting the motivation of sales representatives of a pharmaceutical company in Izmir Region. Design / Method / Approach – Motivational factors are organized in three dimensions such as socio-economic dimension, organizational and managerial dimension and psycho-social dimension. The Analytical Hierarchy Process has been utilized to weight factors under these dimensions. Results – Among all motivational factors, wage has the highest weight. However, “fair and open management”, and “education and promotion” have preceded other tangible factors. “Respect for private life” is the most important factor in psycho-social dimension.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 11/2019
- Issue No: 4
- Page Range: 2512-2527
- Page Count: 16
- Language: Turkish