Author(s): Enaida Bejdić
Subject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Internacionalna poslovno – informaciona akademija
Keywords: digital transformation; digital strategy; digital transformation journey; digital culture;

Summary/Abstract: Generally speaking, digital transformation is the integration of digital technology into all areas of business that results in fundamental changes in the way business is done. Companies launch digital transformation programs for many reasons, but survival and evolution are the most common. This research aims to answer common questions about digital transformation, to emphasize the importance of all participants in the process: management, employees, associates, partners, clients, customers and all stakeholders. Although there is no universal formula for the success of digital transformation - to identify the common characteristics of strategies, tools, metrics, predictions and to explain why culture and leadership are at the heart of digital transformation. The process of digital transformation itself takes four steps: assessing the digital disruption, assessing the digital potential of the business, articulating the strategy and ambition of the business, and the transformation plan. For the digital transformation project to succeed, a digital enterprise culture to be developed that encourages external orientation, delegation, audacity, action and collaboration. The result of this research indicates that digital transformation is not easy. Requires strategy, business model and process redesign, infrastructure, software, services, implementation, training and ongoing support. Digital transformation, on the other hand, brings what is the priority of every entrepreneur anyway: increase in productivity, competitiveness, money savings, minimizing costs, increasing customer satisfaction. There is still no definitive manual for the digital transformation era, practice goes beyond theory, but those who discover the right path to success are at a great advantage.

  • Issue Year: 3/2020
  • Issue No: 3
  • Page Range: 137-148
  • Page Count: 12
  • Language: English