Brașov, City of Lost Candidacies. Case Study Cover Image

Brașov, City of Lost Candidacies. Case Study
Brașov, City of Lost Candidacies. Case Study

Author(s): Lorena Oprică
Subject(s): Social Sciences, Sociology
Published by: Editura Universitatii Transilvania din Brasov
Keywords: identity; perceptions; creative city; destination branding; memorable experiences;

Summary/Abstract: During 2015-2018 Brașov lost each of the three major competitions in which it participated (2020 Youth Olympic Games, 2021 European Capital of Culture and Capital of Youths from Romania in 2019-2020). Particular aspects have drawn our attention in the processes of these candidacies and made us ask ourselves „what is Brașov” and what Brașov identifies with? This article is a short case study about how Brașov prepared its candidacy for the 2021 European Capital of Culture competition and how Brașov is perceived.

  • Issue Year: 13/2020
  • Issue No: 1-Suppl
  • Page Range: 133-142
  • Page Count: 10
  • Language: English