Brașov, City of Lost Candidacies. Case Study
Brașov, City of Lost Candidacies. Case Study
Author(s): Lorena OpricăSubject(s): Social Sciences, Sociology
Published by: Editura Universitatii Transilvania din Brasov
Keywords: identity; perceptions; creative city; destination branding; memorable experiences;
Summary/Abstract: During 2015-2018 Brașov lost each of the three major competitions in which it participated (2020 Youth Olympic Games, 2021 European Capital of Culture and Capital of Youths from Romania in 2019-2020). Particular aspects have drawn our attention in the processes of these candidacies and made us ask ourselves „what is Brașov” and what Brașov identifies with? This article is a short case study about how Brașov prepared its candidacy for the 2021 European Capital of Culture competition and how Brașov is perceived.
Journal: Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences and Law
- Issue Year: 13/2020
- Issue No: 1-Suppl
- Page Range: 133-142
- Page Count: 10
- Language: English