Patrimoine culturel immatériel : narrativité et digitalisation. Interférences discursives
Intangible cultural heritage: narrativity and digitization. Discursive interferences

Summary/Abstract: The definition of intangible cultural heritage proposed by UNESCO focuses on the substance of popular culture, practices and knowledge, because that treasure is being found onto the deepest level of a certain community. The preservation of intangible heritage should be joint to its discursive setup, within the contextual framework to which it belongs to: as a testimony of the cultural heritage, the discourse on the immaterial inheritance makes tangible the fabric of meanings through the essence of traditions. The intangible heritage research methodology therefore supports the narrative communication form, in order to collect and to record the traditional culture facts. One of the objectives of the eCultfood project consists of the preservation of the food heritage of the Bacau region (Romania) through its digitization. In our study, we propose an analysis of the dual narrative condition of the food heritage discourse. We aim at the approach of narrativity perceived as ethnocultural insertion modality of the food story, but also as a complex communication structure for the investigation of popular culture.

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