Franciszka Karpińskiego poszukiwania sławy i miejsca w pamięci współczesnych i potomnych. Poetycki marketing pisarza
Franciszek Karpinski in search of fame and his place in the memory of his contemporaries and posterity — the writer’s marketing strategies

Summary/Abstract: During his long-lasting literary career, Franciszek Karpinski is focussed on gaining popularity with his contemporaries and sustaining his poetical fame for future generations. Simultaneously, he makes efforts to secure art patronage with a view to obtaining artistic and financial independence. Thanks to the usage of a basic poetical language that refers to underlying human feelings, he writes poems of a broad spectrum of universality and succeeds in finding a way to appeal to everyone, regardless the level of education, interest in poetry and interpretative skills. The article tries to analyse marketing strategies Karpinski carries out in order to promote his own name and works, as well as to find a patron. The author’s prolific correspondence and its meticulous collection, probably with the intention of publishing, which important part are requests for remembering and attempts to make new and often powerful friends, is here taken into consideration. Extensive presenting and dedicating Karpinski’s own works to influential persons and friends, yet persistent avoidance of typical panegyric and occasional poetry is also signalled in the article, as well as the writer’s care of subsequent editions and reissues of his works and creating his own image in the memoires finished by Karpinski in the last years of his life.

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