CHANGE THE WORLD THROUGH THE ARTS (REVIVING THE ARTS EXPERIENCE FROM LATVIA)
CHANGE THE WORLD THROUGH THE ARTS (REVIVING THE ARTS EXPERIENCE FROM LATVIA)
Author(s): Jana Skubeňová HubinováSubject(s): Business Economy / Management, Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies, Sociology of Art
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: arts; audience; audience development; culture management; marketing; work of art;
Summary/Abstract: Art is something that somehow pleases our mind. Except of being a means of selfexpression, art is very often the main reason certain social and socio-political changes were induced. History of human kind has proven that arts have been with us ever since the Lascaux and Altamira paintings and will be with us even nowadays in the digital and digitalized era where arts has shifted from manmade (hand made products) to man-initiated (where the man designed and the industrial equipment or artificial intelligence produced the work of art). Certain areas on Earth, specific nations and national federations can be thankful to art as the moving force for change, for the cultural evolution. Now, more than ever before, art is what we need for its human-kind savior potential. Marketing the arts, to make art businesses a sustainable business at any level, is what our article deals with.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 579-594
- Page Count: 16
- Language: English