NON-VERBAL MANIPULATION IN THE AUDIOVISUAL LANGUAGE OF JOURNALISM
NON-VERBAL MANIPULATION IN THE AUDIOVISUAL LANGUAGE OF JOURNALISM

Summary/Abstract: Audiovisual expression have several forms in contemporary journalism. In television journalism is usually a literary or verbal report, which will be transformed into the language of audiovisual communication. Transforming a text into image and sound follows its own rules of communication, which we will attempt to define. For audiovisual expression human psycho-sensory perception is reliant on merely two senses, eyesight and hearing. They allow us to perceive image and sound, which can be recorded on a camera, a purely sensory instrument of the physical type. This involves the spatial pre-camera reality of authentic space, which is recorded on camera as the area of the final image. The resulting sensation depends on a number of semiotic relations involved in the communication process between the author of the report or information and its recipient.

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